What is Freshmarketer?
Freshworks recently rebranded and separated their system into different types of software.
Its email marketing platform is now called Freshmarketer and allows businesses to implement marketing integrations better than before, which promotes meaningful customer interactions. Because of its extensive integration capabilities, Freshmarketer is our choice of the best email marketing platform for businesses that prioritize marketing integrations.
Freshmarketer by Freshworks is our top choice for businesses looking for software with solid email marketing tools and robust marketing integrations. Its email marketing functions offer opportunities for multi-channel engagement with customers.
Features
The Freshworks Freshmarketer platform has the essential capabilities for email marketing and more. We especially like the features below.
1. Promotional emails
Freshmarketer allows you to create virtual product demos and send emails to potential customers based on their interaction with the demo.
We found this feature to be very useful as it allows businesses to personalize their messages, creating a unique relationship with the potential buyer.
2. Newsletters
Freshmarketer's email campaign tools allow you to compile lists of interested customers and schedule newsletters for specific audiences.
These newsletters are ideal if you want to inform customers about new products and services, send updates on existing products and services, or share other exciting news.
3. Invitations to events
Like other email marketing platforms, Freshmarketer can segment lists, making it easy for you to define your audience settings.
Based on these parameters, you can promote specific events to a target audience that you know will be interested in.
Additionally, you can send event emails to increase registrations or motivate customers to participate.
4. Product communication
We love that with Freshmarketer, you can communicate product updates to your customers quickly and easily. This email sending process can be automated with the Freshworks Freshsales product, which helps you keep track of your customers.
5. Announcement emails
Personalization is more important than ever, and Freshmarketer gives you the ability to engage customers with personalized announcement emails that target segmented email lists. Because the platform's messaging capabilities can be linked to the vendor's comprehensive CRM, your business has multiple data points to develop personalized messages at scale.
6. Internal updates
Keeping internal stakeholders up to date is often as important as communicating with customers. You can keep your key internal players in the loop at the right time with Freshmarketer's email segmentation and scheduling features. This is an interesting function to correspond with employees.
7. Integrations
Freshmarketer is designed to connect to your favorite tools so you can run your business more seamlessly.
Freshworks has its own marketplace and gives users API access, in addition to integrating with Zapier, Shopify, WooCommerce, Magento, Asana, Trello, and Typeform.
Of course, the platform integrates seamlessly with other Freshworks products. These integrations make it much easier to run and manage marketing campaigns.
Pricing
There is a free starter version of Freshmarketer, but its paid versions offer a lot more features to help startups and small businesses manage customer relationships.
Freshworks offers a free starter version of Freshmarketer, which includes contact and account management, contact lifecycle stages, and integrated chat, email, and phone communication for up to 100 marketing contacts. It's ideal for small businesses starting out with a limited customer base, but to go beyond 100 contacts, you need to upgrade to a paid subscription, which increases your capacity to 1,000 contacts.
The paid version of the product is divided into three plans:
- Growth,
- Pro
- Enterprise.
Each plan is billed per user per month, and the provider offers significant discounts if you pay annually instead of monthly. But the significant price gap can make it difficult for business owners to choose the best package for their needs.
Customer Support
If you need to resolve an error, the first step is to go to the Freshworks support page and select Freshmarketer. You will then be redirected to a central support page specific to this product. From this page, you can choose to interact with a representative through the live chat in the bottom right corner of the page or to explore the knowledge base, which offers useful materials on using the software and answers common questions.
For information: Freshworks does not offer a telephone option for customer service, but the livechat feature will connect you with a sales representative.
If you use Freshworks' live chat option, you'll be interacting with an automated system that collects basic information and then waiting for a live representative to connect. During our tests, we found that representatives answered our questions in two to five minutes. Freshworks live chat is available 24 hours a day, 7 days a week. You can also fill out a form to submit a support ticket. There is an option to describe your problem as weak, minor, major, or critical, but it's frustrating when you can't reach someone by email or phone.
FAQs
What is Freshmarketer?
Freshmarketer is marketing software that integrates seamlessly with other Freshworks products and third-party applications to build more successful relationships with customers and prospects.
How much does Freshmarketer cost?
Freshworks' Freshmarketer starts at $19 per user per month, with annual billing, unless you opt for the free version.
What are the main features of Freshmarketer?
Key features of Freshmarketer include:
- Segmentation campaign
- For sales
- Heatmaps
- Test Split
- Test planning
- Website analysis
Final Verdict
Freshmarketer is suitable for...
- Small businesses looking to grow their business through email marketing campaigns.
- Small business owners looking for affordable email marketing software that offers integration opportunities.
- Marketing and sales professionals who do not need intensive customer support or guidance.
However, I don't recommend Freshmarketer for...
- Small and medium-sized businesses that don't have a vested interest in integrated marketing solutions.
- Marketing professionals who want dedicated support to solve email marketing problems.
