Lusha : Full Review, Testing, and Presentation (2024)

What is Lusha?

Lusha is a powerful data enrichment tool that allows you to find contact information, such as email addresses and phone numbers.

You can open theLusha Chrome Extension on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any other corporate site to instantly access your prospects' contact details and B2B business information in seconds.

You can try it out right now by creating your free account with 5 free credits every month.

Watch the following video to see how the Lusha extension works:

Lusha also has other powerful features:

• The prospecting platform allows you to search for contacts by specific fields, such as company name, location, turnover, sector of activity, etc.
• Lusha on CRM allows you to continue prospecting and enriching contacts beyond LinkedIn and push contacts to your CRM.
• You can reveal and enrich your potential opportunities on your Salesforce and Hubspot CRMs without ever leaving the platform.
• The bulk enrichment feature allows you to enrich data for up to 25 contacts at a time from your Sales Navigator account. You can save them in your Lusha lists or directly in your CRM.

What is Lusha io for?

While networking and prospecting seem fairly simple on paper, the process is very tedious and time consuming if done without the right sales tool. Using a good tool like Lusha saves you hours that you could have spent browsing thousands of LinkedIn profiles, finding contacts, organizing, and exporting them manually. Instead, with this software, people can complete this task in a few minutes and with just a few clicks.

Also, there's no need to worry about double entries in the database. If the software encounters a lead in the database, it ignores it. It also allows you to instantly take all verified emails and direct-dial phone numbers from LinkedIn and sync them to your CRM. It's super smart.

Features

The features that make Lusha an exceptional application on the market are listed below:

1. Database

A great feature of Lusha is the ability to instantly access millions of contacts through Lusha's database. This saves time, especially for businesses that cannot afford to access high-quality contact databases. The data search function consists of five main components. The first is the “lead researcher”, which allows users to target a specific prospect (company or contact) using more than 60 filters. Lusha's lead search filters include venture capital funding, technology used, and job changes.

The accuracy of any contact database is always variable. However, Lusha guarantees that you receive valid emails and phone numbers. With the shift to working from home, they're even offering mobile phone numbers.

For LinkedIn users, LinkedIn's prospecting feature can be handy. It allows you to get the contact details of LinkedIn users, push their information to your CRM, add them to a sequence, and see what other information you may have about the prospect.

2. Data enrichment

Data enrichment is a great added value to their data offering as they will enrich your records with their 65+ data points in the Lusha database. Additionally, Lusha Refresh can help your CRM stay up to date by notifying a user when a contact changes jobs or is promoted.

Lusha's database function is a great added value. However, not all data features are included in its pricing plans. Data enrichment, for example, is considered to be a personalized level, which may still be worthwhile, depending on your needs.

The quality of data providers varies and may depend on the needs of the user. It is therefore essential to obtain a random sample of data based on your buyer personas to assess quality. In addition, some databases are stronger than others when it comes to specific buyer personas.

3. Lusha Intelligence

The intelligence function of the Lusha platform is composed of;

• Analytics
• Rating engine
• The cockpit

Pre-built dashboards facilitate rapid stand analysis and critical metrics such as conversion and connection rates. For example, Lusha's scoring engine has a pre-built scoring model based on the behavior of prospects to show users who should prioritize awareness and follow-up.

For example, if someone opened your email five times in the last hour, the tool lets you know that they got a higher score, giving the user a reason to contact them. You can customize your scoring model, and even with the pre-set scoring, you can see how the score is calculated. The Cockpit is where an individual user lives to get a single view of all their tasks, activities, and other relevant information. This view is completely customizable.

4. Workflow

The Lusha product workflow feature is the core offering of its outreach tool. It's part of a space cluttered with alternatives to Lusha, like category leaders SalesLoft and Outreach.io. Like these tools, Lusha allows the user and their team to easily create custom sequences. Additionally, Lusha's task management allows representatives to research target accounts. Finally, the rule engine allows standards to be developed between sellers based on specific triggers, activities, and steps.

5. Lusha Analytics

Lusha analytics helps you run campaigns based on data, not instincts.

They have customizable dashboards and reports that combine behavioral and demographic data. By syncing with Salesforce, they cover the entire funnel. The reports tell you about:

• Call connection rates.
• Respect conversion rates.
• Rate of opportunities won.
• Size of transactions by business sector/size of business.

6. Integrations

Lusha integrates easily with the following management tools:

• CRM : HubSpot, ZOHO, Pipedrive, Salesforce
• Sales engagement systems : Salesloft, Outreach
• Courier services : Outlook, Gmail
• Automation tool : Zapier

With Zapier, you can connect Lusha with Facebook, LinkedIn, Facebook, LinkedIn, Excel, Excel, Bullhorn CRM, Intercom, Twitter, Reply, Airtable, and more.

However, there are no triggers listed on Zapier and only one action is supported at this time, which is to find a contact. So your developers may have to do some work to get the best value out of Lusha in collaboration with Zapier.

The “Lookup Contact” action can be used to find new contact information for new Google Sheets entries, for example, or to enrich new Salesforce entries. While these use cases are beyond the scope of this Lusha review, we recommend that you take a look at the Lusha's Zapier listing page to see if the integration you need is available.

Customer support

Lusha assigns a dedicated Customer Success Manager (CSM) to each customer. This person helps with integration and other issues. You and your team can join a call with your CSM for personalized, step-by-step advice on using the tool. The Customer Success Manager helps you by

• Provide best practices for awareness-raising and ongoing training.
• Show you how to take advantage of the advanced features of your strategy.
• Always be available through continuous contact points to ensure success 

Pricing

Lusha can be paid in a single annual payment or in monthly installments. There is a free trial version that offers five free contacts per month.

For paid subscriptions, you have the following options:

Professional

• 2 users 1200 contacts/year email addresses and phone numbers
• $74/$99 per month: exportable contacts and prospecting options.

Premium

• 5 users 3600 credits/year email addresses and phone numbers
• $149/$199 per month exportable contacts and prospecting options, bulk data enrichment and CRM integration.

Customized according to your needs

• All of the above plus integration, team, etc.
• Negotiable cost management, API access and “success manager”

Price can be a sticking point for small businesses looking to expand, as it's a fairly large monthly expense. However, with a free trial and a tailor-made business solution, it is possible to reduce these costs or justify the expense.

Data compliance

All of Lusha's registrations are both CCPA compliant and GDPR aligned, so users should not fall under legislation regarding the possession or use of business contact information. All of the data they provide is publicly available (it's just a bit cumbersome and tedious to obtain manually).

It is in fact a productivity tool that accelerates processes that sales departments are already engaged in, making them more efficient and better aligned with related business processes such as customer relationship management.

Lusha's site divides its use cases between sales, marketing, and recruiting.

• sales : Lusha claims to offer access to over 50 million direct phone numbers and smart search tools to find promising prospects.
• Marketing : They add 50 million emails to their lead offering, which makes it possible to develop campaigns that have a good chance of reaching the right inboxes.
• Recruiting : Lusha can use data from LinkedIn and other sources to find the best candidates while they are actively looking for new positions.

Alternatives to Lusha

There are few products that directly replicate Lusha's offering, but several of them focus on key elements of what the product can provide.

Here are some of the popular Lusha alternatives:

• Salesflare: an intelligent customer relationship management system, including lead capture.
• Salesintel: As the name suggests, this is another product that specializes in finding contact information.
• SignalHire: Validated contact information for recruitment professionals.
• ZoomInfo: A database designed for people in charge of sales, marketing, and recruitment.
• Lead411: Another email and phone number locator that works as a browser extension.
• LeadIQ: It is a suite of competing applications for generating and validating leads.

FAQs

What is Lusha Extension?

Lusha, headquartered in New York, provides sales, marketing, and recruiting professionals with additional profile data for prospects and candidates. This data is available in the form of a browser or a Salesforce plugin, via an API or Lusha's Zapier integration.

How much does Lusha Extension cost?

Lusha Extension starts at $0.

Who are Lusha Extension's main competitors?

ZoomInfo SalesOS, Cognism, and LeadIQ are common alternatives to Lusha Extension.

What is the best feature of Lusha Extension?

Reviewers give the highest score to data access and load time, with a score of 9.2.

Who Uses Lusha Extension?

The most frequent users of Lusha Extension are medium-sized businesses (51 to 1,000 employees) and businesses in the information technology and services industry.

Final Verdict

Lusha scores highly from reviewers, many of whom are loyal to the product, noting its ease of installation and use.

Critics tend to focus on the fact that it's relatively expensive, the information is out of date (which is normal), and the support is inadequate, are the most common topics in user feedback on Lusha.

Integrations may be required in order to accurately extract data from sources other than LinkedIn or corporate websites.

Despite these drawbacks, Lusha tends to position itself very well compared to its competitors. The high number of professionals who have adopted it and the large amount of online reviews suggest that Lusha is a good choice for building a contact database.

It's important to note, however, that the email addresses and phone numbers provided may not be 100% accurate as employees change jobs more frequently today.

However, Lusha remains a strong competitor in this category and could save your sales and marketing teams a lot of time and effort. We hope this Lusha review has helped you do the same.