What is Mailmunch?
Mailmunch is a lead generation platform and Email marketing used by more than 100,000 businesses. Mailmunch's core offering is lead capture, but it has grown to include other tools like landing pages and email marketing. Mailmunch is mostly used by B2B businesses, and around 80% of Mailmunch's customers are SMEs.
Mailmunch was founded by Adeel Raza in 2015.
Today, Mailmunch is used by over 100,000 businesses. Mailmunch is mostly used by B2B businesses, and around 80% of Mailmunch's customers are SMEs.
Mailmunch offers solid lead generation features for small businesses. You can quickly create and integrate lead capture forms into your website. Mailmunch includes over 500 form templates for several different form types, such as popups and banners.
Features
Below, we show you the main features of Mailmunch. We include screenshots of the product to give you an idea of the interface and usability of this solution.
Dashboard
When you first log in to Mailmunch, you will be taken to the dashboard. The dashboard allows you to keep important KPIs in mind, and to monitor the performance of the campaign.
Easy integrations
All plans - including the free plan - support a series of integrations, allowing you to connect your forms to your preferred customer relationship management (CRM) platform (for example, Mailchimp or GetResponse). You can also connect to Zapier to access hundreds of automated actions, such as automatically creating an entry in Google Sheets every time a new form is submitted.
Advanced display rules
The display rules in MailMunch allow you to customize when visitors to your website see your subscription forms. The default setting is to show your form when visitors have scrolled 50% of your web page, but you can easily change this setting.
Other possible customizations include the number of days before visitors have access to your forms again, the type of devices on which your forms are displayed, ad tracking pixels, and the activation or deactivation of spam protection and Google reCAPTCHA protection.
Output control technology
If you choose a paid plan with MailMunch, you can use the built-in system to try and capture visitor information before they abandon your website. Exit-monitoring technology automatically displays a pop-up window with a subscribe button when it detects that a visitor is about to leave your website. While this does not guarantee the capture of more leads, it is a handy feature.
Data fields
The contact information you collect and store in Mailmunch is organized into data fields. You use these data fields to segment your lists in order to send more targeted communications.
Mailmunch includes several default data fields that are commonly used, such as name, email address, and phone number. You can also create an unlimited number of custom data fields to collect additional information relevant to your business, such as company name, website URL, and postal code.
Segmentation
The Mailmunch platform includes segmentation tools that you can use to create customer segments using data that is stored in the system. Using segments is a good practice to increase the relevance of your emails, and reduce costs by reducing the volume of sending.
Mailmunch's segmentation tools are more limited than many of its competitors. It does not include and/or segmentation logic, and includes fewer segmentation conditions and operators than many standalone email marketing solutions.
Segmentation in Mailmunch is based on a series of filters that you can use to include or exclude parts of your subscribers. Some of the segmentation filters in Mailmunch include:
- Registered consent
- Countries
- Last contact
- Status
Drag and drop creator.
Mailmunch includes a drag-and-drop authoring tool that helps you create emails, forms, and popups.
In general, the drag-and-drop constructor is very easy to use. You can quickly add and organize different types of content blocks, such as text, images, and videos.
Mailmunch includes a basic preview tool that allows you to test your email designs for mobile and desktop.
A/B testing
Mailmunch has an A/B testing tool that you can use to optimize your lead capture forms.
Currently, Mailmunch does not include A/B testing for email marketing campaigns.
You can create multiple variants of a lead capture form and compare the performance of each form.
The parameters you can follow to determine the winner are as follows:
- Conversion rate
- printouts
- Subscribers
Drip campaigns
Mailmunch allows you to create drip campaigns that send a series of automated messages to contacts.
Mailmunch's automation capabilities are much more limited than those of many standalone email marketing solutions.
Mailmunch allows you to create a drip sequence and a series of automated welcome emails.
You can set up the order in which you want your emails to be sent, and set time limits between each email being sent.
You can't create complex drip campaigns in Mailmunch.
This solution doesn't allow you to add connection points into a drip campaign, which limits your ability to create a more personalized and targeted customer journey.
Likewise, drip sequences and automated welcome emails automatically start when a new subscriber joins your list.
Currently, Mailmunch does not support any other type of trigger that starts a campaign.
Analyses and reports
As mentioned earlier, Mailmunch includes a dashboard to help you track key performance indicators and monitor the performance of your campaigns. Mailmunch also includes several charts that allow you to visualize performance data. Here are the charts included in Mailmunch.
- Conversion rate
- printouts
- Subscribers
- Main referees
Integrations
Mailmunch integrates directly with 50 different third-party platforms, which is less than many of its competitors.
You can use Zapier to connect Mailmunch to additional solutions, but that's an additional monthly cost.
Below are some of Mailmunch's integrations.
- Magento
- Shopify
- Weebly
- Wix
- woocommerce
- Wordpress
- Zapier
Pricing
Mailmunch offers various pricing options for its lead capture tools and email marketing platform.
Mailmunch lead capture plans start at $6.99 per month.
Mailmunch email marketing plans also start at $6.99 per month, and increase based on your number of contacts.
Mailmunch applies an email sending limit of 2 emails per week per subscriber.
Prices based on monthly email volume:
- Up to 500: $6.99
- 501 to 1,000: $13.99
- 1,001 to 5,000: $15
- 5,001 to 10,000: $30
- 10,001 to 15,000: $45
Alternatives
Mailmunch competes with a variety of email marketing and marketing automation solutions that offer similar features. The best choice for you will depend on your budget and feature preferences.
Mailmunch's main competitors are:
- ActiveCampaign
- AWeber
- Constant Contact
- Klaviyo
- Mailchimp
- Moosend
- Sendinblue
- SendPulse
Final Verdict
Mailmunch is a lead generation and email marketing platform used by over 100,000 businesses. Mailmunch's core offering is lead capture, but it has grown to include other tools like landing pages and email marketing. Mailmunch is mostly used by B2B businesses, and around 80% of Mailmunch's customers are SMEs.
- If you want a simple and affordable way to integrate lead capture forms into your website, consider testing Mailmunch.
- If you are looking for an email marketing solution, we recommend that you choose another solution, like Mailchimp or ActiveCampaign.
