Moosend : Full Review, Testing, and Presentation (2024)

What is Moosend?

Moosend is an easy to use platform for setting up and managing your email marketing. In May 2021, Sitecore, a leading customer experience management company, acquired Moosend, unlocking a whole new potential for the growth of the tool.

Compared to a lot of email marketing tools available on the market, Moosend is more affordable. However, this does not detract from its functionality, as it is equipped with numerous advanced features that are typically found in higher-level plans of similar tools.

Among Moosend's many features, what stands out is that marketing automation is available in the free trial version. If you've ever used tools like HubSpot, you know the benefits of a complex marketing automation solution. Moosend offers this, as well as advanced reports, e-commerce solutions, and more, in all pricing plans. Let's take a closer look at all the features of Moosend.

Features

1. Email marketing made easy

The first thing you need when buying a new tool is to learn the tricks of the trade as fast as you can.

Moosend helps you with its simplified user interface and its clean design that makes it easy to master it.

When you sign in to your account for the first time, you will find your dashboard.

Now, you can click on the campaign option and create your first newsletter.

You can manage everything from here and even take a look at your past campaigns through your dashboard.

Now that you've taken a first look at the platform, let's see what types of campaigns you can create and how you can use the Moosend editor.

Moosend email marketing campaigns

To get the most out of email marketing, Moosend allows you to create and send five different campaigns.

To give you an idea, let's see what the “campaign” section includes:

• Regular campaigns : This is the regular email campaign that you can create using an editor. You can select and customize a template or start from scratch. Then, you can send your campaign immediately or schedule it for a later date.
• A/B Split campaign : A/B testing consists of determining which elements of the campaign are performing the best. Moosend gives you the opportunity to create two different versions and test their effectiveness. Likewise, you can send your campaigns immediately or schedule them for later.
• Repeatable HTML campaign : Creating a repeatable HTML campaign will allow you to send emails according to a repetitive schedule. Your repeatable campaign will draw its content from a specific URL that you can also provide.
• RSS campaign : RSS campaigns are similar to repeatable campaigns. However, they not only receive content from a URL, but also integrate it into a template. You can create this template using the Moosend editor or an external HTML source.
• Automation campaign : Moosend allows you to create a regular campaign and then send it as an automation campaign after your subscribers take action on your website.

Moosend's variety of campaigns allows you to choose the one that best suits your business needs.

So, whether you have a business of e-commerce, an agency or a blog, Moosend will help you create and send the right message to the right people.

Now that we've got rid of the campaigns, it's time to take a look at Moosend's advanced drag-and-drop campaign editor.

Create your first campaign with Moosend

Let's say your potential customer has added a few items to their cart.

That's great news for your business! However, when you look back on their visit, you see that they still haven't completed the purchase.

Shopping cart abandonment is a reality that you will have to face sooner or later.

So for this experiment, I'm going to show you how to create a cart abandonment email with the Moosend editor.

When you click on the regular campaign option, you will be taken to the Campaign Settings section.

Here, you can easily insert your campaign names, subject, and header text.

Plus, you can take advantage of Moosend's e-mojo feature to spice up your subject lines effortlessly.

E-mojo is one of Moosend's latest additions that analyzes your subject line and chooses the most appropriate emoji for you.

This new feature can be a valuable ally in making your campaigns stand out, targeting your emoji-loving subscribers and increasing your open rates.

When your subject line is complete, you can add the sender for your campaign, choose if you want your recipients to respond to your email address, and send you a delivery confirmation message.

Now it's time to create your next big cart abandonment email!

Moosend's sophisticated campaign editor

To show how the editor works, it's time to create this cart abandonment email!

But don't worry, as we'll see Moosend's models later.

Moosend's campaign editor is very simple. It uses the drag-and-drop principle to give you the best possible experience and save you valuable time.

When it comes to creating your campaign, you can choose the design view, and if you're up for a challenge, you can select the code view or the split view that combines the two.

The first step is to drag the container of your choice from the menu on the left and then choose the item you want to add.

Moosend gives you all the usual stuff you'd expect to find, plus some advanced stuff like timers and product blocks.

You can add as many items as you want to create the best cart abandonment email for your business.

Just drag and drop what you like, customize your colors and fonts, use the new image selector to make it easy to add visuals, and your first marketing campaign will be ready in minutes.

After creating your own, simply click on Update campaign and continue.

The next step concerns the email deliverability of your campaign.

To do this, Moosend allows you to perform a spam and delivery test in order to check the appearance of your campaign and to correct any problems.

Finally, the last step is to program the campaign. You can choose to send it immediately or schedule it for a later date.

Another advantage is that you can target people who don't open their case by activating and programming the automatic return button.

Moosend email templates

If you don't have time to create a campaign from scratch, you can rely on Moosend's email templates to speed up the process.

The platform offers unique templates that you can choose and customize accordingly.

You can easily find the right template by clicking on the categories on the left side or by manually searching for a specific template.

2. Advanced marketing automation

When you choose Moosend, you also have access to powerful automation tools.

Moosend's workflow builder is as simple and easy as its campaign editor.

Luckily, the platform offers a selection of ready-to-use workflows to give you a boost.

Whether it's an abandoned cart or a weather-based recipe for engaging your audience, Moosend has everything you need to get the wheels of automation up and running.

For those who want to create their own recipes, Moosend allows you to create your own.

Since we created an abandoned cart campaign, let's see how you can create an abandoned cart workflow using Moosend's automation builder.

The first thing you need to do to create your custom automation is to get familiar with the page.

In short, Moosend automation allows you to:

• Change the name of your automation and add a description.
• add or remove new workflow steps
• check for incomplete tasks by expanding your to-do list.
• enable or disable your new automation.
• save your new workflow as a recipe, provide a name, description, and industry.

Now it's time to build our custom automation.

To get started, you need to add conditions and actions to your new workflows.

A condition is essentially something that your visitors do on your website, while action is what happens after the condition is met.

Here are some of the triggers you can use:

• Subscribe or unsubscribe from a list.
• Navigate to specific pages
• Product visualization
• Add a product to the basket
• Buy a product
• Outgoing web page

And here are some of the actions:

• Send an emailing campaign
• Subscribe to the list
• Unsubscribe from the list
• Set custom field value
• Trigger another automation

Creating your first custom workflow

Now it's time to choose your conditions and actions to create a personalized workflow.

In our case, our trigger is the shopping cart abandonment behavior of your potential buyers.

By clicking on the trigger, the page will show a pop-up where you can choose how often to activate your trigger and your website.

Next, add a conditional/control stage, which you can find by clicking on the add button.

Here, you can choose the “Wait for a specific time interval” option and set the interval you want.

Then, set another condition by filtering your contacts based on cart abandonment behavior.

Based on their actions, you can determine your automation actions.

So, if a customer does not buy within 45 minutes, they will receive an abandoned cart email.

However, if they buy, you can send them a thank-you email or send them a great offer for their next purchase.

After assembling everything, your automation should look like this:

Winning back abandoned carts doesn't have to be difficult.

However, if you are new to creating workflows, Moosend recently released some interesting video tutorials that will show you how to automate the sending of an abandoned cart email.

3. Subscription forms

To build your first mailing list and segment your audience, you need the ideal newsletter subscription form.

Moosend's subscription forms allow you to do this thanks to its new form builder.

Using the builder is as easy and simple as using the campaign editor. In fact, if you master one, you can master all of them.

You can find the form builder in the lead generation section. Then you can choose the right type of form.

Moosend allows you to choose from five different forms, providing a brief description for each form:

• Modal pop-up
• Online form
• Floating bar
• Floating box
• Full page form

Design of a newsletter subscription form

Let's put Moosend's subscription forms to the test by creating one of the most popular forms you need.

For this example, I chose the pop-up modal form.

After selecting it, you need to add a name and choose one of the available templates.

Before choosing it, you can also preview your template and, if it's convenient for you, you can start customizing it.

It should be noted that the email editor and the form builder share the same philosophy.

So, if you know the campaign editor, you can make creating forms a breeze.

This is extremely handy for busy marketers who need to create different things using different constructors. So this is another asset for Moosend.

In the form builder, you can change your text by clicking on it and use the image selector to add your own visual elements.

Once you're done, you can preview your form and move on to the next step where you can define your visibility settings and, finally, publish your form on your site or integrate it with external platforms.

4. Landing Pages

Your marketing toolkit wouldn't be complete without the second one lead generation tool most importantly, the Moosend landing page creator!

As with creating your email campaigns and forms, landing pages are just as easy to create and publish in a few minutes.

You will find the landing page creator In the lead generation section, add a name, page title, and meta description for the lead generation section.

The drag-and-drop builder allows you to create a landing page from scratch or choose and customize one of the available templates.

In addition, the builder allows you to create mobile-friendly landing pages thanks to the separate Mobile Landing Page option.

You can take advantage of Moosend's functionality to create responsive designs that will look great on your visitors' devices regardless of screen size.

This will help you solve the problem of non-responsive landing pages and low conversions.

When your landing pages are ready, you can preview them and take the next step where you can add your sharing settings, track conversions, and finally, publish your page.

5. Other cool features

With Moosend, you get much more than an email marketing automation platform.

In addition to landing pages and forms, the software will give you access to additional tools to promote your growth.

1. Sophisticated reports and analytics from Moosend

Recently, Moosend gave its reports a completely new look and new features to make them easier.

This tool will provide you with information about your open, click through, and unsubscribe rates.

In short, the advanced reporting tool will help you track the activity of each subscriber, allowing you to better understand their online behavior.

Apart from the activity of the beneficiaries, Moosend will also give you access to:

• Email client and mobile tracking
• Link performance
• Activity by location

However, those aren't the only things that make Moosend one of the best email marketing automation tools out there.

Now, the platform allows you to share reports with anyone by making them public. This is a major advantage that will help you and your teams be on the same page and increase productivity.

2. Moosend's smart subject line tester

Refine is a free object tester that uses Moosend's advanced algorithms to predict the performance of your object.

For example, let's insert the object "80% off everything” in the tester.

As you can see, Moosend predicts that your subject line will be effective and allow you to get an open rate of 4.36%.

Besides the prediction, the tool will also offer you some suggestions to improve your subject line.

This includes adding personalization and urgency.

Refine is an essential tool that can be useful if you have trouble creating effective subject lines.

3. Moosend integrations

Integrating your applications helps you simplify tedious marketing processes and Moosend understands that.

The platform has already collaborated with numerous tools to help you improve your marketing efforts without having to code.

Among other things, you can find integrations for:

• CMS
• CRM
• E-commerce
• Lead generation
• Validating the list

Moosend will help you connect your favorite tools quickly and easily.

4. The new Moosend Academy

The Moosend Academy is one of the best additions to help you master the platform and learn how to set up campaigns and workflows.

With a series of sector-specific courses, you can click and learn it all without having to search through numerous tutorials.

For example, if you want to learn how to connect your e-commerce business to your Moosend account, you can check out the e-commerce course.

Here are some of the items included in the online courses:

• Connect your website with Moosend.
• Change the sender of your email campaign.
• Design and publish a subscription of.
• Design a newsletter.
• Automate a welcome and abandoned cart email.
• Send personalized product recommendations.

Tutorials are easy to understand and much more practical than reading a help article. For new customers, I would say that the Academy will cover everything you need to know.

Of course, if you have any questions, Moosend's lightning-fast customer support is always available to help.

Moosend now offers 24/7 support that you can reach via email, livechat, and phone.

Pricing

As already mentioned, Moosend's pricing options are extremely simple. You have a 30-day free trial, a Pro plan that starts at $9/month for 500 subscribers, and an enterprise solution that is available upon request as expected.

Compared to its most popular alternatives, you'll save a lot of money while still getting the features you need. But enough of the chatter, let's look at the plans in more detail.

1. Moosend free trial

(30 days, no credit card required)

The advantage of the Moosend free trial is that all features are available to you for 30 days without any restrictions. Unlike many freemium models, you have 30 days to experience Moosend at your leisure before making the decision to make a financial commitment.

The free plan doesn't require attaching a credit card, so you won't be billed out of the blue. You can also send an unlimited number of emails - not that you're using them excessively since you're just trying Moosend for 30 days, but it's nice not to be subject to heavy limitations. As expected, you can try automated workflows - set up triggers and conditions, let Moosend do the work for you, and then track the results.

However, you do have one restriction: the number of landing pages and forms you can create and set up. During the free trial, you're limited to one landing page and one form, which is enough to try out a tool and see please.

2. Moosend Pro Plan

(starting at $9/month for 500 subscribers or $7/month per year)

In general, email marketing tools base their pricing on one of these factors - either the number of subscribers you have or the number of emails you're going to send in a month. Moosend charges according to the number of subscribers.

In the pro version, which is essentially the only option available if you're not interested in their business solution, you get the following features:

• Unlimited number of emails
• Automated workflows
• Landing pages/forms
• SMTP server

Again, you get the same unlimited emails and workflows. But here, you can create as many landing pages and forms as you want. If you have multiple products or if you use an e-commerce platform, this solution is ideal for your advertising and lead generation.

3. Moosend Enterprise Plan (custom plan)

In the Moosend Enterprise plan, you can expect to get all the features available in the Pro plan and a few additions. Primarily, a dedicated account manager and priority support. All email marketing tools rely on automation. In the Moosend Enterprise plan, you can expect to get all the features available in the Pro plan and a few additions. Primarily a dedicated account manager and priority support. All email marketing tools rely on automation. Most of the time, that's why we love them so much. However, sometimes you will need a dedicated person to help you use the tool to its maximum potential.

So if you're looking for an enterprise-grade solution and security, Moosend's Enterprise plan is the best way to cover everything from start to finish.

Business Plan Breakdown:

• All Pro features
• Account manager
• Priority support
• SSO AND SAML
• Dedicated IP

Customer Support

You know how that goes. You are in great shape, you are happy, and the world seems bright. And then something happens that drains a little bit of your soul. Maybe your cats have made a huge mess with your new plants, or you've just learned that they're going to “reboot” your favorite movie franchise.

The day is not completely ruined, and you are doing well. Nobody died... but the sparkle in your eyes is gone.

I'm sorry to say that the Moosend support experience was that little something. Seriously, this review was meant to be at the top of the charts, up to this point.

On paper at least, Moosend does a lot of things well. They have a large help/FAQ center with tons of knowledge, and a blog full of helpful tutorials and guides. There are even webinars.

If you need to talk to someone, you have an email form on the website, a combined chat and email system via Intercom, and telephone support starting with the Pro plan.

None of these contact methods have schedules, but I did manage to contact the team at some odd hours of the day.

And that's fine... until it's time to talk to people.

Email (via the form)

So I went to the “Contact Us” page and filled out the form. I wanted to know, “Do email and landing page editors support RTL languages such as Hebrew and Arabic?”

I never received a response and had to find the solution myself, by simple trial and error. Not getting a response at all is... not great. I don't think I need to explain it any further.

Live chat/Email

The live chat is Better option to talk to support team members. Tip for desktop/laptop users: The live chat window was only available on the help site until I deactivated my ad blocker. Then I could see it all over Moosend.

My question was, “The pricing page says that the Pro plan comes with phone support. Where can I find the corresponding number?”

I received a response within a few minutes, with the appropriate phone number. I am not thrilled that, even while logged in, as a Pro plan customer, this number was not given to me automatically.

Later, when I cancelled my Moosend account, the support team responded to my request just as quickly and took the necessary steps. Ten out of ten, no complaints here.

Phone

When I called the hotline, I asked about refund policies and affiliate marketing. I asked these questions because I found that these items were a bit difficult to find and not clearly laid out.

The good news is that the support team responded quickly. But then I asked “Is this support for Moosend?” The answer was “Yes and no.” Which I did not find promising.

The agent answered my questions but actually reprimanded me by saying, “It's all on the website, you know?” He wasn't mean, but he clearly felt like I was wasting his time.

One thing I know from my experience as a missionary, in sales, and in limited support roles is this: no matter how stupid you think the customer is, as long as they are polite, you Don't Must never try to make him feel stupid. Make him happy. You are helping him.

I wouldn't ask if the information I need was easily available.

So yes, this phone call seriously undermines the evaluation score, as does the lack of response to the electronic form. I got a response, but I was also treated condescendingly, and I don't need that in my life.

Security and Confidentiality

Moosend offers solid security to protect the data of its users and their customers. The main security measures implemented by Moosend include:

• Data Encryption: Moosend uses SSL encryption to protect user data during transmission over the internet. This ensures that sensitive data such as payment information is protected from being intercepted by malicious third parties.
• Data backup: Moosend backs up data regularly to protect against data loss in the event of technical issues. Backups are stored on secure servers and can be restored when needed.
• Multi-factor authentication (2FA): Moosend offers two-factor authentication to strengthen the security of user accounts. This adds an extra layer of security by requiring additional proof of identity, such as a code sent by text message or an authentication app, to access the account.
• Suspicious Activity Monitoring : Moosend continuously monitors suspicious activity and unauthorized access attempts to detect malicious activity and protect user data.
• Compliance : Moosend complies with the most stringent security and privacy standards, such as the GDPR, to protect user data and comply with regulatory requirements.

In sum, Moosend takes steps to protect user and customer data from online threats by using encryption protocols, regular backups, two-factor authentication, suspicious activity monitoring, and compliance with security and privacy standards.

Alternatives

We mentioned that there are more email marketing tools out there than there's a need for them. So this Moosend review would not be complete if we didn't give you a correct comparison between Moosend and its extremely well known alternatives.

All marketing experts start their email marketing activities using at least one of these tools.

Of course Moosend already seems to be a great solution. But let's see how it compares to the big players in the market, so you can confidently decide which solution to adopt.

1. Mailchimp

Unless you've lived under a rock since 2001, you've used or at least heard of Mailchimp.

Mailchimp is by far one of the most popular email marketing tools ever created. Not only has it been around for a long time, but it has also won the hearts of marketers by being great at what it does.

But where Mailchimp gains in additional features, it loses out in price if you're just looking for an affordable but highly functional tool.

That being said, and this is an important point, Mailchimp has a freemium model that is ideal for new businesses. The free version of the platform allows you to use Mailchimp for free forever. As you might expect, the freemium model has significant limitations, such as sending only 10,000 emails per month. And you won't get basic features, like A/B testing and the model gallery, unless you upgrade to the Essentials plan. So Mailchimp is more expensive than Moosend Pro.

Mailchimp also doesn't have weather-based recommendations. If you run an online store, this Moosend feature is incredibly cool. But if you have a different target and need more technical features, Mailchimp might be a better option. Provided, of course, that you have the necessary budget.

2. MailerLite

Next on the comparison list in our Moosend review is MailerLite, another great email marketing tool. MailerLite hasn't been around as long as Mailchimp, but it has captured a lot of hearts. Similar in the features offered, MailerLite is virtually unbeatable in its simplicity. Anyone can use MailerLite because it is very functional and extremely easy to use.

Like Mailchimp, MailerLite also offers a freemium model that is slightly better than Mailchimp's. For small businesses, that may be enough to get started. But keep in mind that you won't benefit from custom branding and that all of your emails will have a large MailerLite logo at the bottom of the page unless you upgrade.

MailerLite comes with amazing features, integrations, and an open API to help you grow. And compared to Moosend, there's not a big price difference. If you pay monthly, MailerLite is a bit more expensive than Moosend, but over the whole year, it's very tight.

For e-commerce businesses, MailerLite also doesn't have weather-based customization. It's the coolest joker in Moosend's arsenal.

MailerLite has a great email block for surveys - these can be used to measure customer satisfaction or help you further personalize your site. Moosend offers something similar, but not as customizable.

Comparing the overall experience, features, and prices, MailerLite is probably the closest to Moosend among the 3 alternatives we mention in this Moosend review. So if you're ready to pay a few more dollars for a smoother and richer email marketing experience, go with MailerLite. If you are satisfied with a quality tool that is more affordable, but still does its job well, Moosend is the best tool for you.

3. ActiveCampaign.

Finally, we couldn't finish this Moosend review without mentioning ActiveCampaign.

Similar to Mailchimp in terms of popularity, ActiveCampaign has been around since 2003 and has put its years of experience into developing one of the most advanced marketing automation platforms on the market.

ActiveCampaign isn't the easiest email marketing solution to use, or comparable in terms of price, for that matter. It's very complex and costs more, but if you want to make sure you're making the right decision, you need to look at all the levels of tools available.

Compared to Moosend, ActiveCampaign offers multiple levels of automation - evaluating customers and prospects, automation maps, integrating Facebook ads, integrating Facebook ads, predictive content and sending, and more.

What's unique about ActiveCampaign is that it's a comprehensive marketing and sales platform that goes beyond email communication.

ActiveCampaign has integrated SMS and text messaging solutions to help reach and convert customers in more ways than one. Another important feature of ActiveCampaign is sending messages to the site when customers visit your website. To a certain extent, this eliminates the need for annoying pop-ups.

It's worth noting that if you thought Moosend's weather-based personalization was cool, you'd find ActiveCampaign's web personalization even better. You can customize each page on your website based on the location of the visitor, adapt the placement and choice of images, and improve conversions.

It goes without saying that ActiveCampaign brings a completely different game to the table. And as you might expect, there's a higher price to pay.

Although considerably more expensive, ActiveCampaign offers a wide variety of useful marketing solutions. So everything depends on the needs of your business. Are you looking for an all-in-one marketing solution or is an advanced email marketing tool all you need? Do you have the budget for a complex solution or do you want to save as much as possible on automation tools?

If both of your answers lean toward complexity, we suggest going with ActiveCampaign. However, if what you're looking for is email marketing, you can't go wrong with Moosend.

FAQs

Is Moosend easy to use?

Yes, Moosend is easy to use. The concept is very simple: you create an account on our site, after which you can create free email campaigns by following the steps of the wizard that helps you set up your first campaign.

Once this initial registration process is complete, your account will be fully functional and you can start creating new campaigns in seconds.

Can I send newsletters with Moosend?

Yes, you can create and send email newsletters via your account on their website.

Final Verdict

The time has come to summarize everything we covered in this Moosend review. It's been a long journey, but at the end of the day, we hope it was worth it.

After careful analysis and comparison, we think Moosend is a great solution if you are looking for a highly functional but affordable email marketing tool. It has everything you need to set up and execute marketing automation for your prospects. An extensive template gallery, an open API and over 30 integrations, an easy interface and experience, and more.

Moosend can definitely save you time and money when it comes to email marketing. We compared it to 3 well-known alternatives, and Moosend came out on top in the “value for money” category.

While most of the comments and conclusions are positive, it's important to keep in mind that Moosend is not as advanced in terms of features as the others. We would describe it as a good solution for a limited budget, but if you need more than what Moosend can provide, try to consider the competitors we covered in the Moosend alternatives section of this review.

Luckily, you don't have to take our word for it, especially when most email marketing tools offer you a free trial or a freemium plan. Moosend's 30-day free trial includes all Pro features, which means you can test the platform to its full potential without paying a cent.

Sign up for the free Moosend trial and see for yourself. We hope that this Moosend review has helped you in your decision process.