11 Best Mailchimp Alternatives Reviewed (2024)

It's easy to get carried away by TikToks around the world. These are the tools positioned like the Next border social media marketing.

Why wouldn't businesses want to go down the metaphorical dusty path and claim their golden share of return on investment (ROI)?

For starters, relevance and resources.

Sometimes it's more beneficial to optimize proven methods than to constantly jump on the bandwagon. 80% of professionals think that email marketing increases customer retention for a good reason.

With the right strategy and plenty of alternatives to Mailchimp, the email operates.

It works for business-to-business (B2B) commerce as well as for commerce between consumers (B2C), businesses, and small businesses. It's the channel through which 73% of millennials prefer to receive brand communications.

It is also a channel that is often overlooked and underestimated.

Email marketing is more than just writing a subject line and pressing the send button.

You need to be very attentive to the person on the other end of the phone. More importantly, you need to know how interested they are in your brand and how your message can help them move up the funnel.

Having a clear idea of the audience, business goals, and key performance indicators (KPIs) is the first step in creating successful email campaigns.

The second?

Aligning your business with the right email marketing software.

The best email marketing tools allow you to create perfect emails and subject lines, to maintain the tracks with a CRM, to analyze email reports and to optimize your campaigns.

Let's get started.

List of the best Mailchimp alternatives

Whether it's free plans or email marketing services designed specifically for e-commerce, what makes Mailchimp solutions best for one business may be different for another.

Familiarize yourself with the offerings of these 19 email marketing tools to decide what best suits your business needs.

Here are my picks for the best Mailchimp alternatives to use this year.

1. HubSpot.

The email marketing software from HubSpot Complement any inbound marketing efforts you've already hosted in HubSpot Bring cohesion to messages shared on blogs, social networks, landing pages, and, of course, emails.

You don't need to wait for designers or IT to set up communications that promote conversion. All goal-based templates are fully customizable. Additionally, it's easy to extract information from contact records in HubSpot CRM to send emails tailored to subscribers' interests and to specific stages in the lifecycle.

• Top Alternative in Mailchimp for : startups, small businesses, Business
• Pricing : HubSpot email marketing software starts with a free plan that includes 2000 email mailings per month, HubSpot CRM (free for life, unlimited contacts), templates, forms, contact information, etc. You can access additional features with paid plans that start at $50/month.
• Bonus : powerful analytics tools allow you to dive into email performance and use split testing to discover the most popular and effective content.

2. Moosend.

Drag-and-drop email editor, list segmentation, data analysis - Moosend covers the basics of email marketing for businesses of all shapes and sizes.

Beyond the basic elements, Moosend offers extensive capabilities to create user-friendly forms, stylized to adapt to your brand, the visitor's country, the operating system, etc. All of this is in addition to its high-performance landing page builder.

• Top Alternative in Mailchimp for : eCommerce, agencies, travel, publishers, SaaS
• Pricing : Moosend is an alternative gratis to Mailchimp (includes unlimited emails, sign-up and subscription forms, and reports and analytics), but you can access additional features with paid plans starting at $8 per month.
• Bonus : If you're looking for a way to refine your campaign message, try the free subject line tester Moosend.

3. Constant contact.

Constant Contact has been on the market since 1995. To say that email marketing has changed a lot since that time would be an understatement.

Drag-and-drop editors will always be appealing, but what about over 100 customizable templates that are optimized for mobile devices? Or email marketing automation that allows advanced audience segmentation and the triggering of email series based on where contacts click?

Find these features and more with Constant contact.

• Top Mailchimp Alternative for : Nonprofit organizations, event organizers, government, education, small businesses.
• Pricing: Starting at $20 per month (depending on the number of contacts)
• Bonus : Constant Contact also offers solutions for creating websites and e-commerce platforms. Check out my complete guide to Constant Contact vs Mailchimp for a closer look at both tools.

4. Sendinblue.

Previously Newsletter2Go, Sendinblue distinguishes itself by focusing on data security and confidentiality. For Sendinblue, staying on top of changing rules and regulations (for example, the GDPR) is not an afterthought, but rather a default choice.

As an alternative to Mailchimp, Sendinblue offers extensive automation capabilities. You can set up multi-channel email and SMS workflows and keep your contact database up to date based on the behavior of your audience.

• Top Alternative in Mailchimp for : Agencies, businesses, e-commerce, startups, NGOs and public sector companies, independent email marketing specialists.
• Pricing : Sendinblue is an alternative gratis to Mailchimp (300 emails per day and unlimited contacts), but you can access additional features with paid plans starting at $25 per month.
• Bonus : Sendinblue makes white labeling and reselling a breeze with a multi-account management board, a model sharing feature, and personalized login URLs for customers.

5. GetResponse.

In addition to editable email templates, GetResponse offers a variety of sales funnels and ready-to-use leads. Whether you're looking to win back customers with abandoned cart emails or to create animations to use in social advertising, there is a tool to help you in your process.

GetResponse also provides webinar software that integrates with your email marketing efforts. From start to finish, you can create a webinar experience that converts within a centralized platform.

• Top Alternative in Mailchimp for : Education, agencies, eCommerce
• Pricing : Starting at $15 per month for 1,000 contacts.
• Bonus : the email marketing platform of GetResponse is ready to meet you where you are... literally. Users can choose from 26 different account language panels.

6. ActiveCampaign.

If you're looking for a robust email marketing solution, ActiveCampaign might have what it takes to take your campaigns to the next level.

This Mailchimp alternative focuses heavily on automating the customer experience with segmentation, the dynamic content ofActiveCampaign and SMS features that help you connect with audiences at the right time and in the right place.

• Top Alternative in Mailchimp for : Bloggers, agencies, eCommerce, SaaS, higher education, business
• Pricing : Starting at $15 per month for 500 contacts
• Bonus : the function of predictive content, currently in beta phase, makes it possible to better personalize email content at the individual level.

7. MailerLite.

MailerLite is an email marketing alternative to Mailchimp that focuses on personal touches.

Use dynamic content blocks to tailor your message to a specific group of subscribers and set up automated e-commerce emails featuring products that visitors have shown interest in. You can also incorporate surveys into campaigns to gather information on an ongoing basis.

• Top Alternative in Mailchimp for : eCommerce, small businesses
• Pricing : MailerLite is an alternative gratis to Mailchimp (12,000 emails per month and 1,000 contacts included), but you can access additional features with paid plans starting at $10 per month.
• Bonus : the rate Of conversion Means of pop-up advertising on site is 3.09%. Used with taste, it is an excellent tactic for attracting newsletter subscribers. MailerLite simplifies the creation of pop-up windows thanks to its drag-and-drop registration form creation tool.

8. Weber.

What is missing AWeber When it comes to email automation functions, it's offset by pre-established templates and stock images. For small businesses that are new to the world of email marketing or lack design resources, this platform offers all the basics you need.

• Top Alternative in Mailchimp for : freelance marketers, agencies, small businesses.
• Pricing : Starting at $19 per month for 500 contacts
• Bonus : discover the Email Smart Designer byAWeber, a tool that automatically creates brand templates from your website URL.

9. Omnisend.

Omnisend deals with consolidation and, as the name suggests, with omnichannel marketing.

Omnisend's automation features aim to help businesses set up consistent workflows with personalized messages shared via email, SMS, push notifications, and Facebook Messenger. Teams can even draw inspiration from their pre-established workflows before launching a cart abandonment campaign, cross-selling, or a welcome series.

• ‍Top Alternative in Mailchimp for : eCommerce, fashion, retail, food services‍
• Pricing : Omnisend is an alternative gratis to Mailchimp (includes an unlimited number of contacts and 15,000 emails per month).‍
• Bonus : The Product Picker OfOmnisend allows online businesses to easily integrate their store and quickly insert products into emails.

10. Mailjet.

One of the biggest benefits of Mailjet is its messaging application programming interface (API) for developers. Teams can easily incorporate features into current configurations to create a configuration that is truly unique to their business.

Another benefit for teams and agencies is the real-time collaboration feature. Users can provide feedback and make adjustments at the same time, speeding up the decision-making process from campaign to campaign.

• ‍Top Mailchimp Alternative for : Agencies, Business‍
• Pricing : Mailjet is an alternative gratis to Mailchimp (6,000 emails per month, 200 emails per day, and unlimited contacts), but you can access additional features with paid plans that start at $9.65 per month.‍
• Bonus : you can request a demonstration of the tool from Mailjet without the help of a sales representative and get a concrete idea of the functionality for creating newsletters.

11. ConvertKit.

ConvertKit, which was designed for freelancers, aims to turn readers and followers into subscribers.

For those who don't have a website yet, ConvertKit provides a landing page builder and a form-creation feature. It also supports over 80 popular integrations (e.g. Shopify, WordPress, Zapier, and WooCommerce) to further streamline backend operations.

• ‍Top Alternative in Mailchimp for : Bloggers, Freelance Creators, and Marketers‍
• Pricing : Convertkit is an alternative gratis to Mailchimp (includes unlimited landing pages, emails, 500 contacts, and more), but you can access additional features with paid plans that start at $29 per month.‍
• Bonus : Building a signup list from scratch? ConvertKit gives creators a simple way to get started.

Summary

There's no shortage of tools to organize and streamline your team's email marketing efforts. Before choosing one solution over the other, do your homework. Look at your business problems, think about what has worked and what hasn't worked in the past, and demonstrate accordingly.

Email marketing software That's right for you, whether it's one of these Mailchimp alternatives or not, will be both easy to implement and easy to use. Choose the features that best fit your business model and long-term marketing goals.